The Marketing Trifecta Your Training Program Needs
If you’ve faced push-back on the value of your training program, struggled to create on-brand and enticing Academy experiences, or hoped your training program could generate leads—Summer Sessions was crafted just for you.
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With One Sign-Up, Get Access to All 3 Sessions
Welcome to a series where buzzwords take a backseat and actionable insights drive. Join us for Skilljar's Summer Sessions, designed for real external training leaders looking to make real improvements in their programs. Expect straightforward talk, practical strategies, and insights from industry insiders.
Join Skilljar’s own marketing team as they dive deep with some of the best external training pros from Reltio, LinkedIn, AuditBoard, and FloQast to untap the potential marketing can have on your holistic education strategy. With one click, you can attend them all—or just one and get the rest on-demand.
Summer Sessions
Optimizing Reach: How to market your external training program to learners
You’ll walk away knowing how to win attention & advocacy through learner marketing:
- Develop clear, engaging content that speaks directly to learner needs.
- Identify and use the most effective channels for reaching your audience.
- Ensure your training materials reflect your brand’s visuals, voice, and values.
- Implement systems to collect and use learner feedback to improve content continuously.
Building Pipeline: How your Academy can drive marketing leads
You’ll walk away knowing how to turn your Academy into a marketing lead driver & revenue generator
- Strategies to convert educational milestones into marketing leads.
- Explore pricing strategies and promotional tactics for selling courses.
- Use analytics to understand which courses drive engagement and conversion.
- How to package and repurpose educational content to enhance its marketability.
Gaining Buy-In: How to market your external training program internally
In this session, attendees waledk away knowing how to win hearts & minds (plus budget) through internal marketing. With your sign-up, you will get immediate on-demand access to the recording:
- Break down the core concepts of CE and how it differs from typical training efforts.
- Use real-world examples and data to show CE's impact on company goals.
- Steps to elevate CE's role within the company, turning it from a niche program to a core strategic pillar.
- Multiple teams can benefit from the Academy—from CE to CSMs to Marketing to Support. Having trained customers = a time/effort saved in their day-to-day, plus impact on metrics they care about.
- Techniques to make internal teams excited about promoting and participating in CE