Three Keys to Unlocking a Successful Customer Education Program
What elevates a Customer Education program from good to great? Every one of our customers are unique, but the most successful programs focus on these three attributes before they build anything: strategy, content, and technology.
Our guide has 27 questions to help you break it down by:
- Strategy - Are there recurring questions from customers that could be collectively addressed? What type of support tickets are you seeing coming up most often?
- Content - What is the starting knowledge level of your customers? Will your courses need to begin at the 101-level or do customers have prior knowledge?
- Technology - Can your education platform scale reliably as your business grows and evolves? Does it integrate with other customer-facing systems?
Over the course of just a few years, we’ve seen successful education programs that span a variety of industries – from construction management software to security applications to human resources tools. Regardless of the vertical, Customer Education is a critical facet of any business. Keeping these three keys in mind – strategy, content, and technology – it’s possible for any company to build an impactful customer training platform that encourages product adoption and supports customer renewal and lead generation opportunities.
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